[[updated March 30, 2018]]
It may be powerful being a social media supervisor liable for sustaining a Facebook web page for a enterprise. You want to interact your followers, develop new ones, generate leads, increase web traffic, and handle your on-line customer support.
All this includes posting the correct content material on the proper occasions. Straightforward, proper?
What Do I Post on Facebook and When?
Posting promotional materials day in, day trip isn’t why your followers adopted you within the first place. So, with that in thoughts, let’s have a look at some content material you need to publish on Facebook and when.
Monday is the beginning of the working week and a time when your followers could also be feeling like they want a little bit of a push. Listed here are three Monday Facebook posts you possibly can attempt:
Crosspromote with another person in your area of interest. Crew up with a enterprise that gives a complimentary services or products and assist one another. Whether or not you write an influencer roundup or just tag them in your publish, it will aid you to enhance followers. Right here’s one we just lately ran at Contentworks Agency which received natural engagement.
Share an knowledgeable tip. Monday is a day when your followers can be enterprise centered so attempt sharing a tip from an trade knowledgeable which solves a standard drawback or overcomes a problem. The trade knowledgeable might even be YOU!
Monday motivation is required. #MondayMotivation is a superb hashtag to use at the moment. Take into consideration what motivates your followers. In the event you’re within the monetary providers sector then it’s most likely good automobiles or holidays, if you happen to’re within the health sector then it may very well be an amazing six pack however if you happen to’re within the magnificence sector then possibly it’s nice hair! Try this humorous #MondayMotivation gif from hair salon Azzuro Hair Design.
The Tuesday temper of Facebook customers doesn’t change a lot from Monday. What do to?
Run a contest. If you’re ready to run a short contest then Tuesday is a superb day to do it. This offers you three clear days for the competition to run and sooner or later to announce the outcomes.
Share a weblog publish. Tuesday is an efficient day to share a weblog publish however due to the decrease engagement charges you may want to give it a boost till Thursday to maximize your attain. If you’re sharing firm information to Facebook, then be sure that it hits the spot on your viewers.
Ask a Query. Asking your followers a query on Tuesday can present nice content material advertising fodder for the next week. Choose a topic and ask followers to remark with their questions. Subsequent week you possibly can reply them utilizing Facebook Dwell or a prerecorded video. Right here’s how StoryCorps crowdsources concepts by asking questions.
Listed here are some concepts to share on hump day.
Share some Wednesday knowledge. Wednesday makes you two extra workdays wiser than Monday, so why not do a mid-week knowledge sharing session? #WednesdayWisdom is a well-liked hashtag amongst thought leaders and enterprise consultants, so add your voice to the combo. Why not make yours a Wednesday Knowledge video like this one from Sony Leisure.
Mid-week information roundup. We’re midway by the week so why not publish a mid-week information roundup. This may very well be a roundup of what’s been occurring in your organization, your trade or any associated information worldwide. This reveals that you simply’ve received your finger on the heart beat and likewise offers your followers an opportunity to interact in debate.
When Thursday rolls round, your followers are already fascinated by the weekend forward and office environments loosen up a bit. Thursdays are a good time to exhibit the human facet of your model with trending hashtags #ThrowbackThursday and #ThankfulThursday.
Grateful Thursday. It is a theme to use in case your model is concerned in CSR (company social duty). You might share the outcomes of your newest charity fundraiser, replace followers on your ongoing CSR information or elevate consciousness for upcoming occasions.
Why not thank your followers for his or her assist of your web page and model? Try this nice Grateful Thursday publish from Build-A-Bear-Workshop.
Throwback Thursday. One other nice trending hashtag which may actually showcase your model if you consider it. Share a photograph of your workplace when it first opened, share an interview together with your longest serving workplace workers or a narrative about your earliest merchandise. Realizing there are actual individuals behind your model and that you simply’ve been established for a very long time, will go a great distance to constructing belief and relationships together with your followers so ensure to give it a go.
Faucet into the Friday good vibes on your Facebook web page and ensure to preserve your posts, hyperlinks and tales glad and energetic. Listed here are some nice concepts for Friday Facebook posts:
Share a coupon. The weekend is approaching and the temper is popping to buying, leisure and rest. Friday is a superb day to share a reduction coupon together with your followers who will then have the chance to buy over the weekend. Bonus factors if you happen to add a time restrict to your coupon or if you happen to publish it simply after payday!
Think about a unique contest. Contests work very well on Fridays so whether or not you’re saying your winner or operating a weekend contest, you’re positive to see loads of engagement. Make sure to have your guidelines and phrases ready earlier within the week to keep away from a last-minute rush!
Weekends are all about rest, enjoyable, travelling and consuming so don’t publish company updates on Saturday or Sunday. If you’re within the leisure or meals and beverage trade then that is your time to shine!
If in case you have a bodily enterprise corresponding to a store, restaurant or resort then ensure you take a lot of fan pictures on the weekend (ensure to ask first!) Share pictures of individuals enjoying in your pool, a tasty dish you simply ready or that 50% sale that ends on Monday
What to Post When You’re out of Concepts
At occasions, it might look like all the pieces requires an excessive amount of group and also you simply need one thing fast to publish. I hear you. Listed here are a couple of fast and simple issues to publish once you’re out of concepts.
- Select a fun National day and publish a photograph of your crew celebrating it.
- Republish an outdated publish with a brand new headline and new picture then share it to your web page. Use the hashtag #ICYMI (in case you missed it)
- Learn your fan feedback and questions and reply one among them
- Share a glowing evaluate or good testimonial from a consumer. Maybe you acquired it on G+ or Yelp… share it on Facebook too.
- Ask your followers what they’re doing, how they’re celebrating the upcoming vacation, what they considered a current piece of reports and the way they discovered your newest product or video. Flip the content material writing over to them for a day and loosen up.
- Use a calendar prefilled with nice concepts just like the free one from Agorapulse.
Protecting on High of Your Content material Technique
It’s actually necessary that you’ve got a content strategy as a result of it will aid you to keep centered, put together the required content material, pictures and movies and have all of it scheduled and prepared to go.
An enormous a part of having a content material technique is having an amazing content material calendar to schedule your updates upfront. Mix that with an amazing social media administration app like Agorapulse so you possibly can simply schedule posts, requeue evergreen posts, share from different pages and reply to followers. You may even arrange publishing categories in order that your rescheduled content material is organized and publishes out with a good mixture of matters! By no means be boring.
You may publish in the correct time zone on your viewers which is tremendous necessary for engagement. You may also view useful information about your earlier Facebook posts so that you could repeat your well-liked ones, and put these in your publishing classes!
Which Facebook publish thought will you attempt subsequent? Remark under and tell us.