Keep in mind that outdated phrase “don’t choose a guide by its cowl?”
Nicely, that doesn’t apply within the social media world.
Despite the fact that you all the time assist clients higher perceive your model by means of content material and storytelling, the primary impression they get of your organization will all the time be visible. Between logos, web site layouts or your Facebook cowl picture, it’s the pictures that lay the inspiration in your on-line popularity.
That’s why having the suitable Facebook cowl measurement allows you to exhibit your persona, model story and even goal as an organization.
The excellent news? With the rules under, it’s simple to optimize your Facebook header with the right cowl measurement dimensions.
Selecting the Proper Facebook Cover Photo Size
The Facebook cowl picture measurement is 820 pixels extensive by 312 pixels tall on desktop. Nonetheless, cellular customers will see 640 pixels extensive by 360 pixels tall. The appropriate Facebook cowl picture is step one to portraying the suitable picture on social media.
Too large, and essential elements of your content material will get cropped out. Too small, and your picture will look stretched and pixelated. You want a picture with Goldilocks potential, one thing that’s good. Right here’s some extra notes on having the most effective Facebook cowl picture:
- You have to have a minimal measurement of 400 x 150 pixels.
- There’s no show out there on function telephones.
- For the most effective outcomes, add an sRGB JPG file lower than 100 KB.
- For photographs with a brand or textual content, it is likely to be finest as a PNG file.
- Facebook Enterprise Web page dimensions are precisely the identical as private accounts.
Needless to say an enormous portion of at the moment’s Facebook viewers is cellular, so be certain that none of your essential content material will probably be cropped out on a distinct machine.
Bear in mind, your cowl picture doesn’t essentially must be static anymore. Now you can use a easy video as a substitute of a static cowl picture, which is a good way to share extra details about how your enterprise works. Your video ought to be the identical measurement as a normal desktop cowl picture.
Model-approved media at your crew’s fingertips with Sprout’s Asset Library
A constant visible model exhibits off your model id when utilizing Sprout’s Asset Library.
Manage pre-approved media in a single central hub and ensure your crew will get probably the most out of your rigorously curated and crafted photographs, movies and textual content.
Start your free trial today to start out organizing your crew’s media.
Ideally, you’ll need one thing that’s solely as much as a minute lengthy. In spite of everything, in case your clients focus in your cowl picture for too lengthy, they won’t have time to take a look at the remainder of your web page.
Happily, Sprout is making it simpler to replace a photograph that’s good in your Facebook cowl. Simply use our free instrument Landscape to get the proper Facebook cowl picture measurement.
Selecting a Improbable Facebook Cover Photo
The strict guidelines for Facebook cowl picture dimensions and profile footage imply you’re restricted on how a lot info you’ll be able to convey in your web page. Whereas movies show you how to to go the additional mile in telling your organization narrative, you’ll nonetheless must be sensible when selecting what to showcase.
The following suggestions will show you how to to pick a picture that not solely abides by the Facebook cowl picture measurement guidelines but in addition your personal model pointers too:
Comply with the Guidelines Offered by Facebook
Whereas this may appear to be an apparent step, you’d be stunned how many individuals overlook social media guidelines and do their very own factor. When you’re trying out the specs for Facebook cowl images, be sure you try other branded profile guidelines too. Bear in mind:
- Covers must be genuine: In different phrases, they’ll’t be misleading, deceptive or malicious in any method.
- Covers are public: You have to select one thing that’s going to enchantment to a large viewers of potential followers and present followers.
- Covers are yours alone: Manufacturers can’t ask advocates to load their cowl picture onto their timelines as an promoting method.
Maintain It Clear & Easy
When you’ve discovered the foundations and also you’re prepared to start out trying to find the proper picture, just remember to select a design that’s spot on. Whereas it is likely to be tempting to pack your above-the-fold content material stuffed with key phrases and data, your guests search for a clear introduction to your organization.
Among the finest photographs use the Facebook web page cowl to strengthen their model’s really feel and id with out detracting from calls to motion just like the buttons under the picture or the highest posts within the Web page’s feed.
Right here, Evernote makes use of an illustration with easy model parts that units the tone with out fully distracting you from the remainder of the circulation of the web page. The colours and acquainted icons assist reinforce the model’s id with out the necessity for a single textual content aspect that might distract from on-page actions and content material.
Present Off Your Model’s Persona
Photos are extra highly effective than the typical enterprise thinks. In reality, we course of photographs up to 60,000 times faster than textual content. With the suitable Facebook picture cowl, you’ll be able to have interaction your viewers and earn their consideration lengthy earlier than they learn your social media posts.
With that in thoughts, it’s essential to make sure that your cowl picture represents what your model does. This not solely helps your buyer to know that they’re on the suitable web page, nevertheless it additionally ensures that you simply current a extra constant picture in your firm on-line.
Slack’s Facebook web page cowl teases their product’s perform in an understated method that in the end attracts the viewers in additional to the web page. The concept of Slack as a instrument for collaboration that will get issues operating in the suitable channels is mirrored in an intriguingly sparse picture with pops of brand-themed colours. The picture isn’t excessively polished or overwhelmingly promotional, which ties in completely with Slack’s casual brand voice.
Exhibit Model Highlights and Information
A Facebook cowl picture acts rather a lot like a storefront. It demonstrates what you’re promoting to clients and entices them to return and study extra. Your Facebook header is the proper place to focus on what’s new together with your model and promote the newest occasions and merchandise. As we’ve talked about all through this text, simply make sure you’re main with a picture that’s an compelling visible first somewhat than bombarding your viewers with info within the cowl area.
A number of methods to do that are by:
- Highlighting the newest merchandise and occasions: Like within the instance above, the place HBO highlights their most up-to-date premiere with eye-catching key artwork.
- Displaying off your crew or your workplace: Give your followers an perception into the people behind your group and showcase the skilled facet of your organization.
- Displaying your product in context: Display what your clients can get out of your providing with an image that exhibits a shopper or worker utilizing it.
Draw Consideration to the Proper Locations
There are just a few totally different colleges of thought within the social media world–notably in terms of Facebook cowl picture measurement. Some individuals suppose that it’s finest to mix their profile image and canopy picture right into a single cohesive picture. Different consultants want to unfold their imagery out in order that it pulls focus to the suitable areas on the web page.
In fact, there’s nothing to say which you can’t do each issues concurrently–as long as it seems good. This Facebook cowl from Oreo makes use of a wonderful graphic picture on the right-hand facet of their cowl picture to attract the attention to the “Ship Message” button.
On the identical time, the profile image blends nearly seamlessly with the quilt picture as a result of it makes use of the identical design parts and the identical colours. The general expertise is a extremely cohesive web page that pulls focus to the suitable parts on the web page.
Importantly, whenever you’re searching for methods to direct viewers consideration, just remember to keep away from utilizing directional cues like arrows. Not solely do these sometimes look a bit too aggressive, however your buttons and CTAs can even present up in another way on cellular gadgets in contrast with desktops. This implies you might find yourself with an arrow that factors nowhere on cellular.
Key Traits of a Profitable Facebook Cover Photo
By now you realize the golden guidelines that ought to lead your Facebook cowl picture measurement selections. All it’s essential to do is choose a picture that resonates with the suitable target market and pushes them to click on on that “comply with” or “ship message” button.
Whereas there’s no one-size-fits-all resolution for the proper cowl picture, a few of the most shareable photographs will embody:
- Textual content: Be cautious right here, a small quantity of textual content like a quick slogan might help to explain your model, however an excessive amount of may overwhelm your picture.
- Emotion: Pleased clients or smiling workers can seize viewers curiosity and make them enthusiastic about your group, services or products.
- Relevance: The picture you select ought to match with each the character of your organization and your viewers’s pursuits.
Creating the Excellent Cover Photo
Choosing the proper footage, model, and measurement in your Facebook cowl picture isn’t all the time simple. In spite of everything, that is your first likelihood to make the suitable impression on billions of potential clients. Happily, in case you comply with the rules above, and stick with the foundations supplied by this gigantic social media channel, you need to have every thing it’s essential to have interaction and delight your clients.