The Famous Grouse introduces a brand new marketing campaign to extend model consciousness and engagement. In its newest marketing campaign the whisky model brings the Highlands to the Lowlands. It’s the final word mancave to take a seat again, loosen up and luxuriate in a glass of whisky. The Famous Grouse Home: a tiny home produced from whisky barrel wooden and crammed with hidden devices. Publicis Groupe Netherlands developed this interdisciplinary marketing campaign from scratch by a particular workforce of creatives, manufacturing and media. The marketing campaign, with an opportunity to win one of many eight nights within the whisky barrel, launches at Father’s Day.
With most holidays being canceled, that is the right alternative to spend an extended weekend within the Dutch nation facet. The Famous Grouse Home brings the model to dwell. It’s the final word place to benefit from the Scottish setting, the place hidden gadget triggers the curiosity and humor of the Famous Grouse. Followers have an opportunity to win an in a single day keep by taking part in a number of activations through the marketing campaign interval. The Famous Grouse Home ensures distinctive experiences and tales. The marketing campaign shall be pushed by way of a number of channels, shops and on-line being a very powerful ones.
As of this week till July 17, followers can take part and have an opportunity to win an in a single day keep in The Famous Grouse Home. All contributors need to do is enter the code, from the neck pendant of one among The Famous Grouse bottles, on the motion web page to have an opportunity to win. This enables The Famous Grouse, along with its loyal technology of whiskey drinkers, to additionally attraction to individuals over 30. By giving an in a single day keep to father and son or daughter, The Famous Grouse unites two generations to get pleasure from collectively. The winners shall be introduced July 21. The nights will happen in August 2020.
Mischa Schreuder, inventive director Publicis Groupe Netherlands: “In the course of the growth of promoting campaigns generally every little thing falls into place. This marketing campaign is an efficient instance of how concept, location and execution come collectively completely. The place this marketing campaign within the embodiment of Scotland and the model worth for The Famous Grouse, our focus is on the shut collaboration with the consumer and our workforce present from interdisciplinary abilities, everybody actually has gone the additional mile.”
Naomy Laan, model supervisor The Famous Grouse: “Sit again, loosen up and luxuriate in nature. That’s what the model is all about. Publicis Groupe Netherlands actually has introduced that to life and shock us with The Famous Grouse Home. We beloved the concept immediately and all of us went for it proper from the beginning. It was fairly thrilling as making a tiny home just isn’t our on a regular basis job, however now with the launch of the marketing campaign it’s good to listen to all of the optimistic reactions and enthusiastic suggestions. Individuals actually wish to spend time in Grouse Nation. And now that we’re lastly capable of, we’re pleased that we lastly may give them that chance.”
Throughout one of many eight fully organized in a single day stays, the winners will really feel like they’re in Scotland. The winners can uncover the hidden treasures in The Famous Grouse Home. Flip the deer antlers and the whiskey bar opens. The proper ebook within the bookcase provides entry to a recreation of darts in The Famous Grouse Home. That’s an expertise in itself. Add to that a ravishing setting: within the coronary heart of nature, on the sting of a lake. Right here, the winners will settle right down to a crackling fireplace after the barbecue. A whiskey tasting finishes it off. Quite a lot of wealthy, fruity and easy style sensations take the winner on a journey to totally different locations in Scotland.