In favor of variety and visibility for individuals from the LGBTQIA+ neighborhood, Natura&Co group’s manufacturers (Avon, Natura, and The Body Shop) created the motion “MoreThanYouSee”. Its launch occurred through the airing of the primary digital LGBTQIA+ Satisfaction Parade in Sao Paulo, in the identical date that the precise occasion, one of many greatest and most well-known on the earth, would usually happen. Advert company Africa is answerable for the communication in partnership with the Natura’s LGBTQIA+ collaborators collective, a bunch referred to as “Natura in Colours”. The movie that’s at the moment being aired in Argentina, Brazil, Chile, Colombia, Equator, Mexico and Peru is narrated by the singer Liniker, a Brazilian artist who’s black and transgender, and he or she is current subsequent to individuals with diversified profiles and ages, everybody LGBTQIA+, singing a manifesto concerning the plurality of voices that make the acronym. “I’m far more than LGBTQIA+. I’m additionally every little thing you applaud in others. I’m a nurse, I’m an artist, I’m a historian, I’m an activist, I’m the couple that desires to undertake, I’m the daddy, I’m the mom, I’m the kid, I’m extra. I’m from the motion that began with simply three letters and opened as much as a lot extra”, says the singer. Apart from the manifesto, the marketing campaign counts on a sequence of contents for social media resembling testimonials of the movie’s contributors, in addition to methods of help and consciousness content material. “We’re a magnificence group that does actions of consciousness all year long to drive work alternatives, inclusion and visibility for the LGBTQIA+ individuals. The month of June, nevertheless, is a vital time for us to bolster our beliefs and collectively elevate the flag of affection and variety”, says Carlos Pitchu, Natura&Co’s Media, Content material and Communications vice-president. “We stay in odd occasions with loads of very conflicting opinions. In such moments, it’s essential to recollect the energy of inclusion and love”, says Sophie Schonburg, Govt Artistic Director at Africa. “Issues merely can’t go on as they’re and the manifesto is essential to recollect the richness there’s in plurality and totally different types of being”, she provides. MANIFESTO I’m far more than you see. I’m far more than LGBTQIA+. I’m additionally the one you don’t need to see. I’m black, I’m fats, I’m from the slums, I’m the one which you cross the highway when you see. However I’m much more than this. I’m additionally every little thing you applaud in others. I’m a nurse, I’m an artist, I’m a historian, I’m an activist, I’m the couple that desires to undertake, I’m the daddy, I’m the mom, I’m the kid, I’m extra. I’m from the motion that began with simply three letters and opened as much as a lot extra. A motion that won’t cease rising, that can’t cease together with. As a result of there’s a entire alphabet nonetheless to slot in. And every letter is a part of the entire. #morethanyousee (#maisdoquevcve)



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