An typically requested function from Sked Social prospects is the flexibility to mechanically repetitively repost content material. There’s one easy motive Sked received’t add this function: it’s not good follow.
What some entrepreneurs would like to do is to load up a batch of posts into their scheduler of selection and have the system repost content material in line with a pre-defined schedule or frequency. The identical factor(s), over and again and again.
Definitely, there are some social media scheduling instruments on the market that will can help you preserve posting and reposting the very same content material advert infinitum. Preserve including posts to the bucket and, when it runs out, the system mechanically churns via the identical posts once more. And once more. And once more.
Seems like a dream for any marketer bored with writing and scheduling particular person posts. Seems like a nightmare for his or her poor followers.
If something, it encourages bad habits that run counter to what social media advertising and marketing is purported to be all about.
I’ve already written in regards to the perils of relying too heavily on automation however this is a barely totally different downside. When you realize your bucket of posts won’t ever, ever run out, you may rapidly really feel that turning as much as put up “reside” is a decrease precedence.
The urgency to put up for actual, to keep away from the account falling silent or to hit that perfect each day posting frequency, is simply not there. Even in case you have the very best intentions of checking in on social extra typically, when work is busy it’s straightforward to suppose “later” when the machine has obtained your again.
Steady reposting like this actually might be set and neglect – within the worst doable method. Sked is undoubtedly all about making your life extra environment friendly – however that doesn’t imply turning you into some form of spambot.
Don’t get me incorrect: there are advantages to scheduling your posts and reposting the identical content material greater than as soon as – in some circumstances.
For instance, a Twitter feed can transfer so quick that sharing your newest article at totally different occasions over the course of a few days or even weeks is sensible, significantly in case you have an viewers unfold throughout totally different time zones. LinkedIn’s feed strikes slower and is typically far much less busy, which is why my private rule of thumb is to share the identical hyperlink twice, a minimum of a week aside.
In the meantime, Fb’s algorithm operates in such a method that customers will typically see posts they’ve missed with out you essentially reposting it a number of occasions, decreasing the necessity to repost.
In truth, posting the identical content material with the identical or related wording and hashtags on Fb can work against you. However, with the best strategy, you possibly can nonetheless profit from posting greater than as soon as, so long as you craft your posts individually and don’t overdo it in order that your shares start to look … effectively, spammy.
As for Instagram, posting the identical pictures time and again would rapidly start to look very odd certainly. It’s simply not that form of place.
The place reposting is applicable, merely replicating the unique put up is not solely lazy but in addition a huge missed alternative. And after I see posts shared time and again that include the naked minimal – title, hashtag, URL, picture – the impression I get is, “We couldn’t be bothered so as to add any worth however we’re going to maintain spamming you till you click on.”
As a substitute, every time you reshare the identical hyperlink or content material, deal with it as an excuse to enchantment to totally different individuals.
Experiment with totally different hashtags to succeed in different communities. Spotlight different key factors or quotes from the article, similar to a headline stat. If the content material incorporates a number of pictures, swap them for every put up. And even prompt new discussions by asking a totally different query impressed by the content material.
Chances are you’ll be resharing the identical content material (inside motive), however the posts every add worth or current the content material in several methods.
That method, those that do occur to see you promote the identical content material twice received’t view it as reheated leftovers.
There is a time, place and motive for reposting content material however not as a steady spew of the identical cookie cutter piece. Proceed with warning and with considerate posts as to not come off as “spammy.”