December 4, 2019

Social Media Marketing

Social Media Marketing

  • Immediate goals of Fields Inc :-
  • Exceed 10,000 Facebook Page Likes
  • Exceed 5,000 Twitter followers
  • Increase overall Post Reach and Post Engagement
  • Increase overall traffic to webpage by 15% in 4 months
  • Increase conversions and accelerate sales

Achieving Your Goals


We kick-off all new client projects with a “getting to know you” session. We look at where you are right now, and where you need to be. Based on our initial findings and subsequent studies we’ll build a plan of action detailing exactly how we can to help you reach your goals.

We never work ad-hoc; we work to achieve very specific goals. As such each step will be focused 100% on achieving these goals.

Social Diva Inc. believes in working with hard data, and as such we monitor the impact of our work using tools such as Google Analytics, Facebook Insights and Twitter Analytics (These can vary according to the current campaign).

Each campaign is accompanied by a series of in-depth reports that detail goals achieved so far, and the steps taken to get there. Based on the data generated we then adapt and adjust strategies in order to achieve even better results in following rounds.

We’ve included an overview of the campaign package; this includes Facebook, Twitter and Instagram strategies.

Facebook marketing strategy (according to goals scoped out in kick-off session)

Content calendar

Daily posts, preparation and publication (quantity will depend on brand needs, current events and results)

Creation of graphics for Facebook posts

Effective engagement with page visitors

Previous post analysis using Facebook Page Insights

Facebook Page Ads:

Facebook Ads strategy, preparation and implementation

Split-tests will be run on all ads to give optimal results

Ad preparation (copy and graphics)

Performance Analysis: Previous ad analysis and subsequent testing based on results

Instagram marketing strategy

Content calendar

Frequent posts, preparation and implementation (at least 3x/week, quantity will depend on brand needs, current events and results).

Effective engagement with Instagram users.

Analysis with the help of 3rd party tools and subsequent image posting adjustments.