Sports activities company Puma proudly supports the assertion of its accomplice the Mercedes-AMG Petronas F1 Team against racism and all types of discrimination by selecting to drive your entire 2020 F1 season in Puma black race gear. Each manufacturers mix their forces to struggle racism and discrimination in all kinds.

Simply 4 days after PUMA´s sponsored Mercedes-AMG Petronas F1 Staff launched the all-black base livery of the W11 race automobile, the racing workforce unveils their Puma black race gear. The change of color to black is demonstrating its accomplice’s dedication to the ideas and follow of range and inclusion.

“We have now been supporting the initiative of the Mercedes-AMG Petronas F1 Staff from the very starting. Puma is comfortable that we now have been in a position to fulfil their request for black race gear straight from the beginning of the season”, explains James Clark, Head of Sports activities Advertising and marketing Motorsports & Operations at Puma.

The black race gear consists of the race swimsuit, underwear, balaclava and gloves. The latter exhibits #reform on the correct hand which is Puma´s assertion against racism and prison justice. The race shoe Speedcat Professional of Lewis is become black with purple emblem kind stripes while Valtteri Bottas´ black race boots are coming with white emblem kind stripes.

All through the historical past of greater than 70 years, Puma has strongly believed in equality and within the energy of sport to unite folks and push tradition ahead in a optimistic manner. Puma has at all times partnered with athletes and ambassadors which have stood up for common equality.

“We’re at all times looking forward to the chance to assist any of our companions and ambassadors of their pursuit of Common Equality. We launched our REFORM platform in 2018, with the one purpose of turning intentions into actions within the struggle for equality, respect, and equity. This has allowed us to work with superb athletes comparable to Lewis Hamilton in combating racism in their very own sporting cultures,” stated Adam Petrick, International Director Model Advertising and marketing Puma.

“Thus far, we now have centered our efforts in Europe on combating racism in sports activities, with a selected focus on Soccer. Within the US, we now have centered on racial inequity via reform of the prison justice system. On a worldwide foundation, we now have supported organisations campaigning against gender bias and LGBTQ discrimination.”

Lewis Hamilton and teammate Valtteri Bottas are on the coronary heart of the Mercedes-AMG Petronas F1 Staff’s dedication to combating racism and discrimination.

Lewis stated: “It’s so necessary that we seize this second and use it to coach ourselves, whether or not you’re a person, model or firm to make actual significant adjustments in terms of making certain equality and inclusivity. I’ve personally skilled racism in my life and seen my household and buddies expertise racism, and I’m talking from the center after I attraction for change.“

Valtteri Bottas added: “It is necessary for us to be united and present our dedication to vary. Racism and discrimination haven’t any place in our sport or in our society.”

Puma won’t quit its REFORM campaigns till racism and discrimination have been abolished.

The article Puma supports Mercedes-AMG Petronas Formula One against racism appeared first on World Branding Forum.


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