Following a global tender, automotive manufacturer, PEUGEOT has chosen O.P.EN, a bespoke agency specifically created on an modern mannequin by Omnicom Group, with a purpose to assist the model in its promoting and advertising and marketing communications from 1 January 2021.
PEUGEOT is initiating a brand new creative partnership with O.P.EN – Omnicom for PEUGEOT Engine – with an unprecedented working mannequin: an agency completely devoted to the model, a gateway to Omnicom’s world-class specialised abilities relying on the challenge: advertising and marketing intelligence, communication technique, creativity, know-how, innovation and activation, and direct entry to the very best creative abilities and precision advertising and marketing of the worldwide Omnicom community, to deliver experience and canopy the Model’s actions in every of its native markets.
This global collaboration, initially for 3 years, marks a brand new period to contribute to PEUGEOT’s progress plans worldwide. “O.P.EN will assist us with a purpose to speed up the transformation of our Model.
By leveraging the very best abilities and probably the most environment friendly applied sciences from OMNICOM wherever they’re situated, PEUGEOT will profit from a brand new, built-in, knowledgeable and internationally-focused agency mannequin” explains Thierry Lonziano, Advertising & Communication Director of PEUGEOT.
PEUGEOT led this search and choice with the assist of The Observatory worldwide (Paris workplace), a global chief in advertising and marketing administration consulting. The consulting agency can also be a strategic companion to the WFA (World Federation of Advertisers) for the advertising and marketing administration optimisation class.
“Empowered by a robust Model heritage, PEUGEOT goals to speed up its worldwide growth, the digitisation of buyer journeys, on-line gross sales and new mobility usages. O.P.EN is a brand new agency mannequin that can clearly assist us in reaching our goals with an modern mannequin”, mentioned Jean-Philippe Imparato, CEO of the PEUGEOT model.
“We’re thrilled and honoured to companion with the long-lasting PEUGEOT model to collectively write the subsequent chapter with a concentrate on innovation and global progress,” feedback Jean Marie Prenaud, Senior Vice President, Omnicom.
PEUGEOT wish to thank BETC and Havas who’ve been supporting the model for greater than 30 years. They’ve contributed vastly, by way of their creative expertise, strategic relevance and transformative power, to place the Model the place it’s right this moment.
The article PEUGEOT selects Omnicom as its global creative agency of record appeared first on World Branding Forum.