We're excited to announce the launch of ACTIVATE's Agency Experience. This new expertise will introduce the flexibility to section influencer advertising and marketing packages by model in addition to present company shoppers with entry to distinctive dashboards.
Know-how Constructed for the Whole Influencer Ecosystem:
As an company, you’ve gotten the flexibility to faucet into ACTIVATE’s influencer group of 46,000+ opted-in creators that features a various group of expertise from area of interest micro creators to macro-celebrity tier. We even have a separate portal for Talent Managers the place they will oversee their rosters of top-tier expertise within the ACTIVATE dashboard. Past the opted-in community, you possibly can widen your search by using our exterior community of 5MM+ Instagram influencers and simply invite these creators to be part of your community on ACTIVATE.
One other method for companies and their shoppers to find creators is thru our Social Mentions software. We added a layer of social listening to the Agency and Client Portal expertise by means of Social Mentions. By connecting their Instagram account, manufacturers and their company companions can view anytime somebody tags or mentions them in a publish. This function consists of creators on and off the ACTIVATE platform. You even have the flexibility to trace as much as 30 hashtags per 30 days, this offers you the flexibility to drag in all content material from long-term model ambassadors, rivals, and so forth.
Companies can even retailer knowledge factors which might be related for every model utilizing our Influencer Relationship Management software. Whether or not it’s shoe measurement for a footwear model or dietary restriction for a meals firm, companies can customise these searchable knowledge factors.
White-Labeled Client Portal:
The totally white-labeled Client Portal expertise will enable model managers to offer interactive suggestions all through the marketing campaign workflow. The Client Portal is particularly helpful early on within the marketing campaign execution course of, as our interactive Casting Deck performance means that you can share commentary on expertise alternatives and qualify influencers as authorised, rejected or an alternate possibility.
Companies may have the flexibility to share content material drafts with their shoppers by means of the Client Portal. As soon as influencers add their draft through ACTIVATE, the marketing campaign supervisor will be capable of assessment, approve and share with the consumer. The consumer will be capable of view drafts on a collaboration by collaboration foundation. By choosing the collaboration, all authorised drafts are seen for the consumer’s approval. The consumer is ready to approve, deny, go away feedback and obtain the drafts instantly from ACTIVATE. Marketing campaign managers function the intermediary between influencers and the model, so drafts, suggestions, revisions, and so forth. won’t be shared with both social gathering with out their approval.
As soon as a program is full, you possibly can create customizable WRAP experiences on the finish of a program that may mechanically pull in all content material and analytics. Marketing campaign managers can share these experiences within the portal so their shoppers can view all reside posts with actual time metrics up to date hourly instantly from the Social Platforms’ API.
We hope that this function supplies our company companions with a extra efficiencies whereas engaged on all features of their influencer advertising and marketing packages through ACTIVATE.
ACTIVATE is an end-to-end influencer advertising and marketing platform, overlaying influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in community of 46Okay+ vetted and authenticated influencers. Pinpoint area of interest teams by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a various number of influencers together with ‘vegan foodies’, ‘outside fanatics’ , ‘bohemian stylistas’ (and extra!). Want a hand? Leverage ACTIVATE Studio, our in-house group of influencer strategists to construct out and execute customized influencer initiatives.
NEW: ACTIVATE Agency Experience introduces Multi-Brand Management and Client Dashboard Capabilities was initially printed in INFLUENCE on Medium, the place individuals are persevering with the dialog by highlighting and responding to this story.