SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. YouTube SEO involves optimizing your channel, keywords, title, playlists, metadata, description, and the videos themselves.
8 Tips For YouTube SEO
Plan Your Content with Proper Keyword Research
It is the activity of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting. The keywords, or search terms, often become a guide for the direction of your content and marketing strategy.
Name Your File As Your Keyword
While saving your file, place your keyword in its name. For example, if your keyword is best digital marketing company then name your file “best digital marketing company.”
Write an Effective Video Title
Make it engaging, target the right expectations with short and accurate title. The title of your video is extremely important for search rankings.
Optimize your video description
Make sure that your thumbnail image is engaging therefore it plays a significant role in whether people click. You want to think of your thumbnail image similar to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful
Categorize your video
To put into a group of similar people or things to put into categories. Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.
Upload a custom thumbnail image for your video’s result link
Your video thumbnail is the main image viewers see when scrolling through a list of video results. While you can always pick one of the thumbnail options auto-generated by YouTube, I highly recommend uploading a custom thumbnail.
Use an SRT File to add subtitles & closed captions
Subtitles and closed captions can boost YouTube search engine optimization by highlighting important keywords. In order to add subtitles or closed captions to your video, you’ll have to upload a supported text transcript or timed subtitles file.
Add Cards and End Screens to increase your YouTube channel’s viewership
Cards are preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel. End Screens are a powerful tool which can help extend watch time on your channel by directing viewers to something next at the end of your videos to increase your YouTube channel’s viewership.
Till now I have mentioned 8 tips that you can use to increase your performance in YouTube. YouTube is and will be one of the biggest online platform for any brand. I highly recommend you to use this tips and then see the results.