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Facebook gives dozens of metrics to measure efficiency inside Ads Manager. However, what if these metrics aren’t ok? Facebook now permits you to add columns to your customized metrics in Ads Manager.

Till now, this was a feature in Ads Reporting, however that’s a bit that many advertisers neglect. It made little sense, actually, why this function wasn’t already accessible in Ads Manager, however that’s fortunately been corrected.

Let’s stroll via the place you’ll discover customized metrics in Ads Manager, how to create them, and the way you may use them.

Find Custom Metrics

Inside your Ads Manager, click on the “Columns” drop-down and choose “Customise Columns.”

Facebook Ads Manager Custom Metrics

To the appropriate of the search field, click on the hyperlink that reads “Create Custom Metric.”

Facebook Ads Manager Custom Metrics

Create a Custom Metric

You’ll now have a pop-over dialog that appears like this…

Facebook Ads Manager Custom Metrics

First, you’ll want to title your metric. Title it no matter you need, however make it descriptive so that you simply’ll know what it’s later. You might have up to 100 characters.

Facebook Ads Manager Custom Metrics

Your customized metric might be numeric, a share, or forex. Choose one (it’s numeric by default).

You might have the choice of including an outline of your metric, utilizing up to 350 characters.

Facebook Ads Manager Custom Metrics

Now you possibly can assemble your customized metric with a system. Contemplate it like a simple arithmetic equation or a system that you could be assemble in a spreadsheet. You need to use present metrics inside this system (when you begin typing, it’s going to seek for an present metric).

Facebook Ads Manager Custom Metrics

Should you aren’t certain what present metrics to use in your system, you possibly can browse metrics by class on the appropriate.

Facebook Ads Manager Custom Metrics

Subsequent, you possibly can decide who has entry to this metric — both solely you or “everybody in this enterprise” (as set in Enterprise Manager). If everybody, others received’t have the ability to edit or delete the metric. It is going to solely be accessible to you by default.

Facebook Ads Manager Custom Metrics

If you’re completed, click on “Create Metric” on the backside.

Facebook Ads Manager Custom Metrics

Entry Your Custom Metrics

Now, you’ll see your customized metric throughout the record of metrics you need to use when customizing columns (in case you don’t see it instantly, shut and refresh, then strive once more).

Facebook Ads Manager Custom Metrics

If you hover over that metric, you’ll see particulars just like the system, description, and who created it. You’ll be able to click on to edit your metric. If you do, you’ll even have the choice of deleting it on the backside.

Facebook Ads Manager Custom Metrics

Now you can add this metric as a column to your report by clicking on the field subsequent to it, such as you would every other metric.

Facebook Ads Manager Custom Metrics

And, right here it’s in a brand new column…

Facebook Ads Manager Custom Metrics

Custom Metrics in Ads Reporting

Earlier I discussed that customized metrics have been beforehand accessible throughout the Ads Reporting device. Notice that any new metrics that you simply create in Ads Manager can even be discovered inside Ads Reporting.

Facebook Ads Manager Custom Metrics

It really works each methods. No matter metrics you create in Ads Reporting can even be accessible in Ads Manager.

Custom Metric Utilization Concepts

How you utilize customized metrics is basically up to you. Do you end up manually calculating metrics which can be necessary to you, however Facebook doesn’t present? Do you export your outcomes and use formulation to calculate data that isn’t accessible in the bottom report?

If that’s the case, customized metrics might be vastly helpful to you.

Your Flip

Will you be utilizing customized metrics in Ads Manager? What metrics will you create?

Let me know in the feedback beneath!

The put up How to Create and Use Custom Metrics in Facebook Ads Manager appeared first on Jon Loomer Digital.


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