Are you able to construct a model on Twitter 140 characters at a time?

The reply is YES! I’ve constructed my model regardless that I stay in a small historic city that not many individuals have heard of.

Earlier final month, Brand 24 monitored over 2 million tweets and ranked the highest entrepreneurs based mostly a variety of mentions that they’ve on Twitter.

I used to be lucky sufficient to be ranked #51 among the many high 100 entrepreneurs in the world. It was a big accomplishment for me. Brand 24 is simply one of many many websites that I’ve been featured on, and that checklist contains the likes of Forbes and Entrepreneur. I additionally not too long ago did an interview on Resonate who needed me to share my story and the way I began social media to the place it’s at the moment.

You could be questioning, how does a man from a little city in Malaysia compete with everybody else in the world utilizing Twitter?


That’s what helped me over time. My model on Twitter has helped open doorways for me.

As we speak I would like to share with you all my secrets and techniques to aid you develop your model on Twitter.

1. Sharpen your profile.

The primary half could sound primary (and it’s!), nevertheless, sharpening your profile may also help take you from zero to hero.

Consider it like dressing up. It gives the look of who you’re.

To sharpen your Twitter profile, you’ll be able to:

  • Have a clear picture to your model and what you do
  • A transparent image of your face (not your organization brand)
  • A superb cowl photograph
  • Hyperlink to related pages about you (, LinkedIn, and so forth.)
  • A robust Twitter bio (I used a humorous strategy)
  • Hyperlink to your weblog

It’s vital to maintain your profile photograph according to what you utilize on different platforms. That means individuals can simply acknowledge you.

Having mentioned that, I do suggest altering your profile image yearly or so. I see individuals nonetheless utilizing a timeworn photograph that’s six years outdated.

Right here’s a actually good instance of a full and highly effective profile from Mark Schaefer. Mark’s profile is full with a robust bio about what he does (keynote speaker, writer, advisor) and his cowl photograph accentuates what he does for a dwelling.

2. Be energetic every day

Consider it like understanding. The extra constant you’re, the quicker you’ll discover outcomes.

If you happen to’re new, spend each time you’ll be able to partaking and connecting with others. Keep on it each single day with out relaxation. Have interaction with others and put up often.

If you have already got a longtime relationship, spend a minimum of 15-30 minutes every day sustaining that relationship. I like to recommend you schedule your content and unfold them out. That means you’ll be able to spend extra time being energetic.

Merely being energetic on Twitter helps you get observed. I’ve accomplished it and it clearly has helped me.

I like to recommend you to have a routine. For me, I like to go onto Twitter at any time when I end writing an article. Participating with others relaxes me.

Sam Hurley is a wonderful instance of somebody who has branded himself effectively. He has a routine or a schedule that he follows each single day. He responds to each single tweet, and he’s actively partaking.

brand on twitter

In simply a quick period of time, he’s been featured in every single place.

3. Comply with the leaders.

I’m positive you’ve heard of the saying, it’s not what you recognize, it’s who you recognize.

Comply with the leaders on influencers in your trade. I like to recommend creating a Twitter checklist of leaders for you to join with. Do that by:

  • Responding to their tweets
  • Retweeting them
  • Saying howdy
  • Serving to them in the event that they ask

Take it up a notch by following them on different social media platforms like Instagram. Instagram is the place many individuals are extra private in contrast to different platforms. Use among the private posts that they share there as a dialog starter on Twitter.

For instance, for those who see on Instagram that somebody you need to join with was on the seashore. A couple of days later, they put up one thing on Twitter. Reply to that tweet and add a private contact like ‘How was the seashore the opposite day?”

brand on twitter

Right here I used to be partaking with @iSocialFanz and I recalled seeing footage of him celebrating his birthday so I requested the way it went. Whereas it was easy, it provides a private contact in contrast to me asking him how is he.

If you end up related to trade leaders, they’ll join you to different specialists in your trade. You’ll get to know the who’s who in your trade.

4. Present worth in your tweets.

Worth provides context to your model on Twitter. Listed below are two fast methods you’ll be able to present worth.

  • Share different individuals’s put up
  • Share your put up

I like to recommend doing each. Discover a ratio for these tweets. I like to maintain mine 50:50 a minimum of since I have already got fairly an quantity of posts that I’ve written on quite a few blogs and my very own weblog.

5. Publish private posts.

Yup! I mentioned it. Publish private posts! Some aren’t a fan of this, however I’m! Why? As a result of we’re human! I’m not a fan of sticking to solely posting laborious content material.

It feels robotic and insincere. Posting a private put up of a photograph of you, your canine, your favourite meals, or something behind the scenes add human components. These aid you to stand out.

Individuals like to really feel like they’re connecting to a individual, fairly than an avatar. These private pictures, together with your selfies, may also help. It makes you extra memorable.

example of branding on Twitter

Right here’s a excellent instance of me posting a photograph of a meal I made not too long ago. It caught the eye of the one and solely Chris Brogan.

He even remembers it after I wished him Completely happy Birthday.

6. Be part of Twitter chats

Twitter chats are important. The individuals you meet throughout these chats are the most effective individuals to begin partaking with.

They’re energetic on Twitter, and they’re honest. I nonetheless actively have interaction with lots of them till at the moment. They’re additionally open to individuals becoming a member of their group. In truth, many would encourage you to. Be part of them, and also you’ll have an instantaneous group there to aid you for those who want. Bear in mind to begin by including worth first after all.

Some Twitter chats I like to recommend you be a part of are:

  • #Mediachat
  • #Twittersmarter
  • #CustServ

If you happen to repeatedly add worth, you’ll even be invited to be a visitor on the Twitter chat. Being a visitor is an instantaneous means to enhance credibility.

brand on twitter

Simply a whereas again I used to be invited to be a visitor on Madalyn Skylar‘s #twittersmarter twitter chat. I used to be ready to share what I realized about getting leads utilizing Twitter and was ready to join with so many on the chat.

7. Comply with different energetic individuals

I like to observe energetic individuals on Twitter who share tweets and are actively partaking with me. For me, following is the quickest means to join with individuals and develop the followers that you’ve.

Following individuals works a few years in the past and it nonetheless works at the moment.

Agorapulse has  a actually neat function that exhibits you who these persons are in their consumer tab.

Different user tabs

You’ll have the opportunity to discover out when you’ve got adopted these individuals. I like to recommend you do to maintain them actively partaking with you.

8. Have a weblog

If you happen to requested me to checklist out the only most vital issue that has helped me model my Twitter account, it might be my blog.

brand on twitter

Twitter is the right platform for brief content material, for partaking with individuals and for having your personal voice.

Nevertheless, when attempting to showcase your experience to construct your model, a weblog takes it to a entire new degree.

Your weblog is the place you showcase your experience. Running a blog provides context and is the right complementary platform to your Twitter model. It goes hand-in-hand.

I like to consider my weblog as my ideas and Twitter because the voice for my ideas.

9. Reap the benefits of movies

One methodology I observed that labored very well are Twitter videos. Individuals who reap the benefits of movies stand out. Take into consideration recording a reply or recording content material to share.

In order for you a good instance, I like to recommend you have a look at @PTwyford.

I like the way in which he makes use of movies to reply on Twitter. It’s private and it clearly stands out.

I have interaction with fairly a variety of individuals, and he is likely one of the most memorable as a result of I’ve heard his voice can I’ve seen him.

Twitter management tool Agorapulse

10. BRAG!

Yup! Brag is what I’m calling it.

If you happen to’ve been talked about in an article, listed in an expert’s list, listed in a checklist to observe, examined one thing and noticed outcomes or something that’s related to your private model, Tweet it! “Brag” about it.

brand on twitter

The explanation why we would like to do that’s we would like to present the people who find themselves following you that you simply’ve achieved one thing. It once more provides context to present that you’re an skilled of one thing.

I observed many don’t reap the benefits of this. They take the extra humble strategy of not saying something. If you happen to don’t, individuals received’t discover you.

11. Be genuine

I saved the very best for final. Be real and be your self.

Somebody as soon as informed me to be skilled on Twitter. I didn’t hear as a result of it wasn’t me. I like to add some sassiness to my tweets and a few enjoyable. That’s me in actual life and that’s me on-line.

The identical applies to the content material you’re sharing. If you happen to don’t like to share quotes or private pictures. Don’t do it. Be YOU. Implement the very best practices however on the finish of the day be YOU.

Summing up on constructing a model on Twitter:

These are all issues I’ve realized by my years of being on Twitter. It has helped develop my model on Twitter tremendously.

I’ve proved that lots of them do work, and it’ll work at the moment as I’ve continously seen outcomes from them.

What do you suppose?

What would you add to this text?

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