Generating leads is a vital a part of any business. You want prospects with a purpose to keep in business. There are many methods to go about this, however one easy means is with keyword domain names, an efficient tactic that only a few entrepreneurs benefit from.
Generating leads for your business using keyword domain names
On this information, we’ll be masking the next:
Let’s get going.
What are keyword domain names?
First, it’s vital to make a distinction between keyword domain names versus the first domain identify you employ for your present web site.
Your major domain identify is the domain that you simply doubtless already personal and do business with, like godaddy.com.
Keyword domain names are further domain names that embrace particular and focused key phrases to drive visitors to your major domain.
Merely put, this tactic includes producing very focused leads, tremendous cheaply, using keyword domain names.
Understand that this tactic doesn’t contain altering your firm identify or major domain identify. This tactic includes using further domain names that you’ll register to drive focused visitors to you.
You need to use one further domain identify, a dozen or tons of — the selection is yours. The underlying purpose right here is to drive motivated prospects – people who find themselves already trying for the services and products you provide – to your web site.
For the sake of this text, we’re going to faux that you simply run a cupcake store in Boise, Idaho referred to as Artistic Cupcakes. Let’s additionally assume you have already got a web site for your business and obtain orders via it at creativecupcakes.com.
How a lot would you pay to have a possible new buyer come to your web site should you knew that web site customer was already enthusiastic about shopping for cupcakes?
On this information, I’m going to indicate you the best way to drive certified potential prospects to your web site (or social media web page) for a whole yr for lower than the price of a dozen cupcakes.
5 steps to create efficient keyword domain names
There are 5 steps that I like to recommend when brainstorming and using keyword domain names. We’ll take a better take a look at every under.
1. Start with an audit of your services and products
Begin the ball rolling on this tactic with a straightforward and inventive train. Do an audit of the services and products that you simply provide to prospects. What are the companies prospects purchase from you? What are the merchandise?
For our Artistic Cupcakes instance, you clearly promote cupcakes, so “cupcakes” would be the begin of your checklist. However then you might want to drill down and get extra particular in regards to the merchandise you provide. That may in all probability result in the particular flavors of cupcakes you promote and the rest you provide, like espresso or different pastries.
Then begin to consider the occasions or events that set off your prospects to purchase from you. This will likely lead you to consider “party cupcakes” and “cupcakes for child showers.”
Even should you consider your self as solely being within the product business, ask your self what companies your potential purchasers might search you out for. For Artistic Cupcakes, this might be “customized cupcakes” or “cupcake catering.”
2. Be particular
If your buyer base is predominantly in an area geographic space, proceed so as to add geographic markers to your checklist, comparable to “Boise bakeries” and “cupcakes in Boise” and “Boise cupcake store.”
If you’ll be able to accommodate purchasers with particular necessities, comparable to dietary restrictions within the case of a bakery, add these specifics to your checklist, comparable to “gluten-free cupcakes” and “vegan cupcakes.”
Is there a services or products you’re particularly well-known for? If that’s the case, guarantee that’s on the checklist as effectively.
Is there one thing that you simply provide that’s extremely distinctive, both a product or the best way you ship that services or products? If there may be, then put that on the checklist as effectively.
At this stage of the method, you’re constructing the checklist of services and products that present and potential prospects could also be trying for and that you simply provide or you’ll be able to simply provide.
Start with the services and products that you simply already provide, and complement this checklist with services and products you may simply provide if requested by a buyer to supply. Don’t, nevertheless, put issues on your checklist that you simply gained’t or can’t provide.
You need to now have a protracted checklist of services and products and associated objects particular to your business.
3. Suppose like a buyer
So as for the keyword domain tactic to work finest, you might want to suppose like a buyer.
Business house owners are likely to get very self-absorbed and suppose, “We’ve obtained this memorable business identify, and a terrific product, and everyone will know the best way to discover us.”
Nope, it not often works that means.
Put your self within the thoughts of a possible buyer, somebody who would make a terrific buyer of yours however doesn’t but know of your existence. Using your present audit checklist for inspiration, ask your self what that particular person would sort right into a search engine in the event that they had been trying for the services and products that you simply provide.
Certain, they’d in all probability sort “cupcakes,” however what else would they sort with a purpose to discover you?
Bear in mind, they’ve by no means heard of your business, so that they aren’t going to be looking for your model identify, Artistic Cupcakes. They could, nevertheless, search for issues like:
- Boise cupcakes
- Cupcake retailer in Boise
- Boise cupcake bakery
Jot down any potential keyword phrases that come to thoughts.
4. Discover inspiration for your checklist
Right here’s somewhat trick to assist encourage different related search phrases so as to add to your checklist. Head on over to Google and begin typing within the first phrase or two of your present phrases and check out what Google suggests autocompleting the search with.
These Google prompt search phrases are fashionable search phrases that Google has noticed. Perhaps while you sort “Boise cupcake” into Google it’s going to autocomplete with “Boise cupcake supply” and — like magic — now you’ve gotten one other search phrase for your checklist.
At this level, you must have dozens of keyword phrases associated to your services and products. These are keyword phrases that you simply consider a possible buyer would possibly use to look or discover your business.
You probably have give you an enormous checklist and need assistance prioritizing the phrases which are crucial or related, there are a selection of search instruments you’ll be able to entry that measure search patterns on the web.
One such software is Google Trends. You’ll be able to sort in numerous key phrases and keyword phrases and see how comparatively fashionable and vital they’re. You’ll be able to even filter by geographic space and time interval.
5. Flip your keyword checklist into keyword domain names
Subsequent, for every of the phrases, you’ll need to do a domain search to see should you can register the matching phrase as a .com domain.
You’re going to see should you can register birthdaypartycupcakes.com and boisecupcakestore.com and no matter else is on your keyword phrase checklist.
Prepared to offer it a strive?
It’s utterly as much as you ways lots of the obtainable domains you need to register. You can begin with only one or two of them, or you may register dozens should you’re feeling adventurous and may afford to. When you personal the keyword domain identify, you’ll be able to ahead it to your web site.
Don’t register domain names which are associated to a competitor’s business commerce identify or any of their logos, even when these domains can be found to register.
It’s unethical, doubtless unlawful, and also you merely shouldn’t do it. However go forward and register as many domains as you need which are generic phrases associated to your (or a competitor’s) product or companies.
How does a keyword domain generate visitors?
It’s possible you’ll be questioning at this level how this tactic will generate visitors for your web site. Have you ever ever determined you wished to analysis or purchase one thing and typed it into your most well-liked search engine?
If somebody is trying for Boise vegan cupcakes, they are going to in all probability sort “Boise vegan cupcakes” into their search engine or they may even sort within the precise domain, boisevegancupcakes.com, to see what comes up.
Both means, since you personal the precise match keyword domain identify, boisevegancupcakes.com, that potential buyer is probably going going to finish up at your web site, both straight or not directly.
And what has it price you to get that buyer? Solely the price to register that particular domain identify.
The maths is straightforward: should you get one buyer a month out of that forwarded domain identify that prices you $10, and every buyer order generates $10 in revenue for you, you’ll have gotten $120 in buyer worth out of a $10 funding.
With the intention to preserve tabs on the place your visitors is coming from, I extremely suggest you employ Google Analytics to find out the supply of your visitors and — extra importantly — the supply of the leads or prospects you get. That means you’ll know for certain which of the keyword domains you registered are delivering visitors and prospects to you, and which aren’t.
There’s additionally a easy and low-tech technique to determine this out: ask your new prospects how they discovered you. If the brand new buyer tells you they did a search for “Boise vegan cupcakes” and ended up at your web site, chances are high that’s the results of the matching keyword domain you acquired, though the visitors might be attributable to web optimization work you could have been doing.
Summing all of it up
The price of entry for this advertising and marketing tactic is modest, which incorporates perhaps an hour or two of your time brainstorming and researching keyword phrases, then a set finances for the domains you need to buy.
I like to recommend you begin with a handful of domains as a proof of idea. Nevertheless, just remember to discover a technique to attribute the visitors and business you obtain from these keyword domain names.
Good luck and have enjoyable with this tactic. I hope it brings you numerous new prospects. Now I’m off to order some cupcakes.
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