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Sixty days in and the world continues to adapt to the brand new realities of the COVID-19 pandemic. Manufacturers and customers throughout the globe have been constantly altering their every day habits to regulate to the “new regular” of sheltering in place because the nation figures out precisely the way it will energy on.

When quarantine started in mid-March, the Social Studies group immediately started monitoring how manufacturers had been responding and speaking with their loyal fan bases. They seen every thing from ignoring the state of the world and wishful pondering to purpose-driven content material that revered the gravity of the realities of the pandemic. 

Manufacturers are persevering with to evolve their mindsets from preliminary response methods to strategic advertising that hits residence with audiences who’re determined to interact. These campaigns have begun scaling their reliance on influential voices for partnerships that encourage new routines rooted in self-care and pleasure, to public service bulletins for the better good.

Check out the total scope of what Social Research analyzed over the previous eight weeks:

🔎 Analysis of social posts from +3,000 Influencers Analyzed By way of Social Research’ Proprietary Know-how

🗓 February 1 – Current Day

📸 +4,000 sponsored posts

🧪 Posts are damaged up into 22 totally different vertical classes based mostly on the model sponsor

🕑 Analysis of present biweekly interval versus the earlier biweekly interval

What You’ll Study From This Report:

  • How manufacturers are altering the best way they converse to their present viewers and appeal to new followers
  • Profitable content material themes for manufacturers + influencers
  • How the influencer + social house will shift publish COVID-19
  • Chief Advertising and marketing OfficerChief Govt OfficerChief Digital OfficerChief Innovation OfficerOther C-LevelBoard / Proprietor / Chairman / PresidentManaging Director / Common ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Supervisor (Affiliate, Coordinator)Professor / StudentOther
  • 1-1011-5051-100101-500500-10001000+
  • SMW NewsletterWebsite Pop-UpFacebook Submit / AdInstagram Submit / AdLinkedIn Submit / AdTwitter Submit / AdGoogle SearchA buddy / colleague informed me about itI'm a sponsor / partnerOther

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The publish Free Download: Social Studies’ 60 Days of Quarantine Analysis appeared first on Social Media Week.

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