At Drip, we’re driving towards our imaginative and prescient of revolutionizing ecommerce and remodeling the client expertise from a chilly, one to many right into a heat, one to at least one extra human expertise. Our product updates assist create these experiences, and the primary half of 2020 was all about making entrepreneurs sooner and smarter to allow them to concentrate on the enjoyable stuff – like nurturing and driving that first buy.  
It’s laborious to consider that we’re midway by means of 2020 (does it nonetheless really feel like March to anybody else…?), up to now 6 months we’ve rolled out our in-house Drip for WooCommerce plugin, revamped electronic mail metrics to supply a single view of all Drip emails, launched mission-critical Broadcast Cut up Testing so you may optimize each electronic mail to drive the most effective outcomes, and made some main updates to the Broadcast builder to assist individuals construct emails extra effectively. 
Let’s have a look again at every part we rolled out in Q1 and Q2. 

A WooCommerce Integration To Write Dwelling About 

With Drip’s native WooCommerce integration, WordPress customers not must manually set up the Drip JS snippet, pay an extra $79 per yr for the outdated plugin constructed by WooCommerce, or endure from restricted capabilities. The Drip for WooCommerce plugin is 100% free, with in-house assist, and comes with the total energy of Drip’s ecommerce advertising engine. 
Now by means of Drip, WooCommerce shops can: 

Perceive ROI in only a look.

Seamlessly monitor purchase history and product views.

Insert top-selling products into emails.

Encourage repeat purchases with product recommendations.

Seize abandoned carts. 

We love listening to from our prospects about how WooCommerce + Drip made advertising simpler for them (and made them extra $$): 
“You guys actually nailed it with the WooCommerce integration! Features just like the deserted cart, deserted browse, and post-purchase workflows assist drive extra natural gross sales and seize these potential prospects that I’d have greater than probably misplaced. As a 2X Drip buyer, I really like how easy you make issues work for us on-line entrepreneurs. ” – Jason Stallworth, The Muscle Program 

Drip Makes Being Knowledge-Pushed Look Enjoyable

Optimizing electronic mail engagement stays an important performance of Drip, and we realized that Drip customers wanted a straightforward technique to view and export electronic mail metrics from Drip. Along with offering a single view of ALL Drip electronic mail, Email Metrics shows combination reporting, together with:

Complete sends for particular date ranges and methods
Common engagement charges for a particular date vary
Common engagement charges for particular methods

We all know that we have to regularly present our worth to the entrepreneurs, strategists and decision-makers Drip helps. We launched a month-to-month Snapshot email to floor information to assist drive your advertising technique, so entrepreneurs who use Drip can have fun (and showcase) their laborious work! Whether or not it’s open charges, order metrics, or income information, our objective is that will help you make sensible, data-driven selections about your advertising technique. Drip is right here that will help you have fun what’s working and refine what’s not.

Construct Electronic mail Smarter & Faster 

Constructing and sending Broadcasts in Drip received an entire lot higher in Q2. We made a number of usability enhancements so Dripsters can create partaking content material rapidly and successfully. A significant enhancement features a streamlined Broadcast constructing expertise that bubbles up beneficial recipients to extend engagement and lower the chance of name fatigue. 
You possibly can’t be taught which methods drive engagement and gross sales when you don’t check… and you may’t check with out break up testing. Broadcast Cut up Testing permits you to optimize your entire topic strains, preheaders, and electronic mail content material to extend electronic mail engagement and drive extra income on your model. 
The brand new Broadcast experience permits you to seamlessly: 

Select a beneficial viewers to ship to from throughout the builder, or customise your personal with out leaving the e-mail constructing expertise (don’t fear, you have got the choice to dismiss the suggestions and choose a saved Phase or construct your personal).

Cut up check topic strains, pre-headers, calls to motion, and reductions or offers in your Broadcast electronic mail to optimize each single message.

Along with making a streamlined Broadcast constructing expertise, we created Visible Electronic mail Builder (VEB) Templates to supply a spot to start out constructing emails rapidly–it doesn’t matter what sort of electronic mail you wish to ship (Broadcast, Marketing campaign, or Automation).

Segmentation Made Simpler 

Feeling overwhelmed by the way to type your record? We all know that segmentation can really feel sophisticated and difficult, and we made some updates to Segments to assist.  

Default Segments so that you don’t have to start out constructing Segments from scratch. 

The Phase builder organizes Marketing campaign and Automation emails higher, and you may search the dropdown by Workflow or Marketing campaign. 

Segment by product info. 

Final however not least, we added one other prebuilt ecommerce advertising technique: a Win-back Technique that will help you win again earlier purchasers by re-engaging prospects who aren’t buying once more. Learn our 3 step guide and watch the video to discover ways to implement this technique on your retailer and get gross sales from individuals who have bought up to now. At its core, that is segmentation made simpler—with the bonus of creating you smarter and extra environment friendly! 

Get Smarter and Extra Environment friendly with Drip

Each function we optimize, revamp, and create is made with you in thoughts. From thrilling new integrations like WooCommerce, to usability enhancements within the Broadcast builder, to small wins like Templates and Segments made simpler, we’re working to make advertising simpler and much less of a headache for you each step of the way in which. 
As for what’s subsequent… prepare to attach together with your prospects through textual content message! That’s proper. An entire new channel so that you can leverage the facility of Drip.  


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