About Company
“Innovation needs to be part of your culture.”
Kautilya Infotech is a Digital Marketing Company that is highly focused on results-based marketing in this digital era. Our most desirable goal is to increase the ROI of our clients’ business.
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A bunch of enthusiastic & creative minds
Finalizing new corporate ideas, game-plans and strategies for a firm.
An array of business formulation strategies
Revenue generation and user engagement plans
Charting company growth via new metrics
Establishing a strong foothold in the industry
Expertise in Diverse Business Verticals
Flawless incorporation
We use dynamic search ads for the flawless incorporation of thoughts & ideas in the form of content for improvising the organic reach of your website.
Seamless management
Seamless management means planning and monitoring your operations to meet growth and constantly working to improve for more conversions.
Business growth
We implement all the additional options to generate more profit, and to increase the chances of expansion and the growth of the Business in future.
Email marketing
It is yet another effective tool for increasing your reach that involves using email to send advertisements, request business, invitations or notifications.
Functional Aspect of SEO
Search Engine Optimization (SEO) works for websites to facilitate those secure top spots in the search engine results. An optimizer is the only responsible person for ranking a website. Latest optimization techniques and tools are used to increase your website traffic.
Competitor Research
Competitor Research is the process of evaluating your competitors’ companies, products, and marketing strategies. First of all we identify your right competitors then try to know which aspects of your competitors’ business are worth analyzing, and then we start looking for the relevant data sources from where we can gather all the necessary data. After analyzing their data and strategies we develop insights to improve your own business.
Google Analytics
Google Analytics is a web application offered by Google that tracks the traffic on website. Currently it works as a platform inside the Google Marketing Platform brand. It works with Google’s advertising feature so that we can use website insights to procure better results. It keeps the track of various website activities like session duration, pages per session, bounce rate etc. of individuals using the site. It can be integrated with Google Ads.
Unique Content
It is one of the most essential features of SEO. Unique Content is a term that signifies that the content should be original and not copied from anywhere else. Unique content plays a key role in search rankings because search algorithms rate unique content highly and can penalize websites for posting plagiarized content. Our content team always adheres to this key rule and produces 100% unique content for your web pages for better searches.
Thematic Links
Thematic link building refers to linking with those websites which are in the similar niche as of yours. In this approach we create backlinks with those websites which follow the same theme or which come in to the same domain. The word “thematic” itself explain that we maintain a similar theme among websites that are a part of this process. It is advantageous for increasing organic traffic to your website for achieving the top spot in the search engines.
Commonly Asked Questions
Our methodical approach is focused on revealing the essence of each design challenge.
How to plan an SEO strategy
- Step 1: Create a List of Keywords
- Step 2: Analyze Google’s First Page
- Step 3: Create Something Different or Better
- Step 4: Optimize For On-Page SEO
- Step 5: Optimize For Search Intent
- Step 6: Make Your Content Look Awesome
- Step 7: Build Links to Your Page
- Step 8: Improve and Update Your Content
What is new company branding
Company branding refers to the practice of promoting the brand name of the company, as opposed to specific products or services. The main objective behind this is to stand out from the competitors and to target the right audience
How to create new backlinks
Following methods can be used to create new backlinks –
- Info graphics backlinks
- Using guest articles
- Competitors analysis
- Promoting content
- Build internal links