In April 2020, I attended the two-hour particular “ACM Presents: Our Country“. In my pajamas with a bowl of popcorn, I used to be in a position to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line carry out from their personal dwelling rooms.

And, whereas the present did not have the identical top-notch particular results as previous nation awards exhibits, it nonetheless managed to ship precisely what I needed: dwell nation music.

In 2020, many firms have wanted to pivot to digital conferences. HubSpot isn’t any exception — for the primary time in 9 years, INBOUND, an occasion hosted by HubSpot, won’t be held in-person. As an alternative, it will likely be a two-day immersive on-line expertise.

Greater than probably, we’ll proceed to see an increase in digital conferences over the approaching years. It is smart: Virtual conferences allow you to decrease set-up prices in addition to price of admission, and will increase the chance for folks throughout the globe to attend.

Whether or not you are planning on pivoting your personal in-person convention to a digital expertise, or just need to attend a digital convention in 2020, you are in luck.

Right here, we have cultivated an inventory of seven firms internet hosting superb digital conferences. Better of all, these examples vary in dimension from 50,000 attendees to a couple hundred, so you could find inspiration no matter your finances.

1. SaaStr Annual

SaaStr Annual is the biggest SaaS convention on the earth, with over 50,000 SaaS executives, founders, and VCs in attendance. This September, SaaStr will nonetheless occur just about, with over 200 dwell, handcrafted periods and featured audio system starting from Founder and CEO of Zoom to Chief Expertise Officer at Shopify.

The immersive expertise will embrace audio system, AMAs, mentoring periods, and one-on-ones with SaaS CEOs and leaders throughout the globe, with the aim of serving to attendees scale their companies quicker. And, regardless of being digital, the convention will nonetheless embrace alternatives to community and study from friends within the {industry}.

Thankfully, attending a digital convention is less expensive than attending in-person (particularly since your organization would not additionally need to pay for journey bills). In actual fact, you may attend SaaStr’s occasion without cost with a two-day digital cross to entry choose dwell content material.

Alternatively, you may buy the VIP Startup Founders & Execs Move, or the Investor Move, for full entry and alternatives for networking and mentorship.

2. Venture Café

Greater than 200,000 folks have attended Cambridge-based Enterprise Cafe’s free networking, studying periods, and workplace hours since 2010.

The corporate allows small enterprise homeowners and entrepreneurs to attach with {industry} consultants, gives open mic nights for entrepreneurs to pitch their start-up concepts to the group, and hosts conferences that purpose to attach entrepreneurs with traders and mentors.

Ruth Saunders, Enterprise Cafe’s Vice President of Partnerships, advised me Enterprise Cafe pivoted their in-person weekly Thursday Gathering to digital on March 12, and have since hosted 12 digital weekly Thursday Gatherings, 4 digital conferences, and two pitch occasions.

Their digital conferences (together with SheConnects, FinTech, and Digital Well being) have amassed over 4,000 attendees.

The corporate makes use of Remo, a digital networking instrument, to showcase startup demos and host networking occasions and clinics.

Saunders says, “Each week, we strive one thing new, and we’re continually studying from our group and from different Enterprise Cafes globally.”

In the end, it is a good suggestion to evaluate how one digital occasion performs earlier than planning one other — particularly since you should use that data to iterate in your processes and discover better success sooner or later.

3. Penguin Strategies

Penguin Methods, a advertising and marketing company targeted on producing high quality leads and enhancing conversion charges for B2B Tech firms, was planning a HubSpot Person Group meet-up in March of 2020. Realizing an in-person occasion was now not possible, the company pivoted to a web based occasion in simply three weeks — and secured over 1,000 attendees.

Writing concerning the company’s methods in this blog post, CMO Shoham Eckhaus notes the corporate knew it was important to offer the advertising and marketing group another platform for sharing concepts.

Moreover, she shares 4 key takeaways for making a digital convention — “Ship the precise subject on the proper time; share high-quality content material from consultants within the discipline; keep targeted; and interact influencers to share with their networks.”

Penguin Methods’ occasion, which was aptly known as “CMOs Surviving in a Panicked Financial system” with featured audio system Kipp Bodnar (HubSpot CMO), Tyler Lessard (Vidyard CMO), and moderated by Penguin Methods’ CEO, had an attendance price of over 75% — enormously above the typical webinar attendance rate of 44%.

4. Future For Us

Future for Us, a platform devoted to advancing ladies of coloration within the office, has seen huge development in a single yr, shortly making a group of over 10,000 ladies of coloration and allies throughout the U.S. in addition to globally. The platform has been acknowledged in main publications together with Folks Journal, Vogue, and Forbes.

In 2019, Future For Us hosted their first Meeting and jam-packed a convention house with keynote audio system, fireplace chats and workshops, and panel discussions with {industry} leaders. Nonetheless, in early 2020 they have been tasked with pivoting the Future for Us Meeting from in-person to thoroughly digital.

Their digital convention did not disappoint. The day-long virtual experience included the identical panels, fireplace chats, and workshops that made 2019’s Meeting so well-liked. Audio system included Tiffany Dufu, Founder and CEO of The Cru, and Minda Harts, best-selling creator of The Memo: What Ladies of Shade Have to Know to Safe a Seat on the Desk.

I spoke to Sage Quiamno, the CEO and co-founder of Future for Us, to study the methods she believes helped them efficiently ship a digital expertise. 

Quiamno mentions a couple of finest practices she urges different manufacturers to think about when internet hosting a digital occasion: “First, analysis totally different codecs and expertise instruments that each huge and small manufacturers use to get their content material on the market and encourage engagement from their audiences. Second, I might suggest hiring a expertise skilled in no matter platform you are utilizing. For me, I had a one-on-one session for Zoom to grasp the ins-and-outs of the platform.”

Moreover, Quiamno provides, “For us, we selected Zoom as a result of considered one of our largest model missions is visibility — when are you ever going to have the possibility to get 600 ladies of coloration on a Zoom name for six hours collectively?”
“If you happen to’re a community-based firm, and see attendees as a giant worth proposition to your model, it is essential you select a platform that aligns along with your model and displays your group.”

Quiamno provides that she used Zoom’s chat characteristic to encourage steady engagement from the viewers all through the six-hour convention. Moreover, she additionally performed music initially of the convention and in-between audio system to create a extra energetic, thrilling environment for attendees. 

From their digital occasion, Future for Us has achieved a 10% enhance in membership per week, and doubled the attendees from their 2019 in-person occasion. Better of all, the digital occasion enabled ladies of coloration from throughout the globe to attend, with out price of journey inhibiting anybody from partaking. 


INBOUND has been hosted by HubSpot for over 9 years and is among the world’s largest advertising and marketing conferences, attracting greater than 26,000 attendees from 110 nations throughout the globe. The Boston-based occasion options powerhouse audio system, uproarious leisure, and academic breakout periods to encourage and educate professionals and assist them develop.

This yr, INBOUND will turn into solely digital and provide distinctive Q&As with breakout audio system, interactivity with keynote audio system, and inventive alternatives to community and even “meet by probability” to reflect the actual factor.

Kim Darling, VP and Government Producer of INBOUND, says, “The viewers must be our hero — their vitality, dialog, connection, and keenness is what makes the in-person occasion so particular.” 

“INBOUND goals to encourage an enormous group of pros who can study and share in order they’ll return to their jobs and take the world by storm. [Virtually], we’ve got to discover a option to create house for that vitality to be created by them.”

You should buy a two-day Premium cross to every part INBOUND’s digital expertise has to supply, plus perks, for $49 a day, or get a free Starter cross to attend restricted occasions.

6. MozCon

MozCon is an annual occasion hosted by web optimization software program firm Moz, and is now solely digital on July 14-15. The convention goals to attach entrepreneurs with industry-leading consultants relating to matters starting from web optimization to conversion optimization and extra.

The digital convention will embrace consultants from Moz, WordStream, Backlinko and extra, and allow entrepreneurs to community and share {industry} finest practices.

Whether or not it’s good to sharpen your web optimization and native web optimization information for shoppers or to extend conversion charges to your personal enterprise’ advertising and marketing technique, it is a nice convention to think about attending, digital or in any other case. Tickets to 2020’s digital occasion are $129.

7. DeveloperWeek Global 2020

DeveloperWeek World, the world’s largest digital developer and engineering convention hosted by DevNetwork, allows 1000’s of developer professionals to attach with one another and study from {industry} consultants.

This yr, in lieu of an in-person convention, DeveloperWeek will turn into the world’s largest digital convention sequence with over 15,000 attendees and immersive occasions ranging in matters from API, cloud computing, and DevOps. Featured audio system embrace Head of Engineering at Bloomberg Media and Principal Software program Architect at eBay.

The digital expertise consists of over 100 keynote and technical talks, demos on upcoming expertise, exhibitor chat rooms, peer networking teams, and a worldwide hackathon.

Better of all, when you’re unable to pay for the Deve Management Summit Move, you may attend the convention without cost with entry to dwell keynote, management, and expertise talks, in addition to the hackathon.

Hopefully, these seven examples can kickstart your personal crew’s inspiration when you’re planning on internet hosting a digital convention within the years to return. If you happen to want extra assist with the nitty-gritty of digital convention planning, check out How to Run a Successful Virtual Event [+ Examples].

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