Digital Marketing is now an integral part of what a business is to its customers. Particularly, at one point digital marketing was just a new and different way to market. It opened up a new form of media on which to peddle products and services. But nothing is static everything changes with time. So, Digital marketing, like every other form of marketing, is in constant change. According to Candent SEO (Digital Marketing Company in Indore), Artificial intelligence will play an important role in the coming day.
Future of digital marketing in India 2020
According to a recent survey, the growing percentage of India’s Digital Advertising Industry is around 33 percent. Survey forecast that by 2020 its value will exceed the INR 255 Billion marks. India is one of the largest growing digital markets globally. The scope for digital marketers here will only get on increasing day by day. According to experts, the digital industry in India will produce more than 20 lakh jobs.
Factors of Influence in Digital Marketing Scope
- Particularly a shift from man-made to automated mediums.
- Online medium seeing the benefits of precise/customized targeting.
- The rising smartphone penetration is anticipated to grow up by 850 million over the next half-decade.
- The upsurge in artificial intelligence and robotics.
What is the future scope of the digital marketing industry?
Analytics and statistics suggest around 40% growth rate for digital marketing. Besides these other industries, it is 5 to 10%. Incoming economic year, this rate is going to be multiplied. At the same time demand for digital marketing experts is going to increase rapidly.
Future scope of Digital Marketing Industry
Here is the Future Scope of the Digital Marketing Industry –
- Higher User Engagement,
- More Business Opportunities,
- Virtual Connectivity with Audience,
- More Informative Ad Campaign,
- Modified Content Strategy in Digital Marketing (more concise, informative, specific, and crisp content),
- More Medias Involvement in Business Promotion, and
- Automation in Marketing.
The future of Digital Marketing Blog
The case of the previous year is if you publish an article with a focused keyword, it would easily rank. But now Blogging is becoming tough day by day. It’s because of competition in blogging and maturity in Google’s intelligence.
Recently Google incorporated Artificial Intelligence and machine learning to its search in the form of the Rankbrain algorithm. Particularly, it has the ability to fully understand the content and rank quality content. However, the global consumption of online content is increasing rapidly.
Furthermore, In the future, the demand for quality content writers is going to increase. Corporates like Google, Bing are striving hard to make the internet accessible to all, and get the entire world online. As a result, digital consumption is almost going to double in the coming year.