Differences between Google and Facebook Ads

As digital marketing experts, we’ve been asked this question by dozens of clients. “So Google Ads vs Facebook Ads, which is better for my business?”

And almost every time we have a similar response – it depends!

Both are great, and yes one can be better than the other depending on your business, your audience, and your goals. Let’s take a look, shall we?

Before jumping straight to the part where we tell you which one gets you a better ROI(Return on Investment) in the epic battle of Google Ads vs Facebook Ads, let’s start by looking at some of the main differences between the two.

What are Google Ads?

The advances in technology over the years has given us as marketers and even consumers more choices than we could have possibly imagined in our lifetime. As a result, it has changed how we find, deliver, and receive information. It has even changed how to shop for and purchase products today.

One such internet company who has not only embraced change but helped cultivate it is Google. Founded in 1998, Google is a search engine that is used by nearly 70% of online users to search for anything and everything under the sun. Literally. Thousands of best results relating to products, tips, videos, local businesses and much more in a fraction of a second. Google today processes more than 40,000 search queries every second, more than 3 billion per day and a little over a trillion every year. And it has shown this consistent growth since the early 2000. Imagine how this has and will continue to change the advertising landscape.

Formerly known as Google AdWords, Google Ads has become one of the world’s largest and most popular pay per click advertising platforms. Meaning advertisers on this platform only pay when a user clicks on their ad. Other search engines use similar techniques for their advertising platforms as well. But Google is so commonly used by consumers and advertisers alike the term paid search is most famously associated with Google Ads.

What are Facebook Ads?

If Google Ads are popularly referred to as paid search, then Facebook Ads most definitely have been given the title of paid social. Changing consumer behaviors and patterns have undeniably given rise to social media giants that let consumers connect with their friends, voice concerns about their experiences, and engage with topics and businesses they like.

In a previous article, we explained why business owners need to include Facebook advertising in their marketing plans. We highlight how Facebook has become the social powerhouse today with 2.27 billion monthly active users (and counting).

Setting an example for why Facebook ads are so popular among advertisers and business owners. Boasting such impressive user data, it is of no surprise that last year alone, Facebook Ads accounted for 25% of all online ad spend.

Probably the biggest advantage of Facebook over Google is the fact that it knows our social behavior. We may not be fully aware of it but we subconsciously reveal information on Facebook about ourselves more than what we intend to.

Yes, Facebook collects a lot of data. Maybe more than you even realize. The pages you like, topics you engage in, your friends, your birth date, your current location, your vacation in 2018 and so on. Imagine what value can such a data bank created for advertisers looking to target specific users. And these emotions, our behavior and what we like has a huge impact on our purchasing decision.

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