Affiliate marketing is one of the most popular ways people make money online and for some it can be a passive income once established. It is a strategy where an individual partners with a business (mainly an ecommerce sites ) in order to make a commission by referring readers or visitors to a business’s particular product or service.
But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.
In the case of blogging, a blogger will become an affiliate of a selected company via an affiliate network or directly from the ecommerce business, and make money from being an affiliate by placing a link, button or banner within a blog post that will lead the readers to that affiliate products or services.
A good blogger and affiliate will utilize a number of different marketing channels to promote content.
There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business’s affiliate. As the business driving an affiliate program, you’ll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who’ll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a “trusted” company can grab the attention of prospects you might not have otherwise reached.
You should also make sure you aren’t competing with your own affiliates for eyeballs. Any marketing channels you’re using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It’s your program–you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.
Once you’ve protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
And what about joining another company’s affiliate program? It’s all about extra revenue. Think about your customers’ needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.