In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.
To come out of such scenarios, it is very important to know the different types of Digital Marketing opportunities that are available to your business.
According to Salesforce, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.
Now that’s going to be a massive change. Digital marketing today depends upon different types of audience interactions with various types of online marketing. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.
5 Types Of Digital Marketing
you may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.
So, in essence, you should know how many types of digital marketing channels & tactics come together to give rise to Digital Marketing.
By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in detail, you can check out our digital marketing course.
1. Search Engine Marketing & PPC
Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.
Unpaid SEM is SEO while Paid SEM is PPC.
PPC is one of the speediest types of Digital Marketing channels that drives targeted traffic to your web pages and related services.
PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.
There are different synonyms and acronyms related to SEM such as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions).
(i) Product Seller
(ii) PPC Marketer
(iii) Landing Page
(iv) Landing Page Provider
(v) The viewer or the Visitor
PPC or Paid SEM works best for businesses that have a good spending plan and can afford costlier ways to gain traffic and ensure better online recognition in the quickest turnaround.
Using such types of Internet Marketing strategies needs AdWords experts who can exploit the paid advertising in the most targeted and result-driven campaigns.
2. Search Engine Optimization (SEO)
Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists. SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores. In case you did not understand what a SERP means, it’s the short form for Search Engine Results Page. SEO helps you gain higher positions in search results naturally. It means that it helps you to get more visitors, awareness, traffic, digital branding, leads, and conversions.
Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific keywords, and managing links from different sites that also use similar kinds of keywords, and so forth.
Manipulating the Search Engine framework is no more a prudent practice as your site can be penalized via Google’s Penguin update. So, you need to play it all clean.
Some Of The Most Notable SEO Practices Are
(i) High-Quality Content
(ii) Guest Blogging
(iii) Images and Videos
(iv) Public Relations
(v) Direct Mail
(vi) Social Presence
(vii) Collateral Material
(viii) Meta Data
(ix) Brand Evangelism, etc.
Different Steps Involved In Making A Site SEO Friendly Are:
1. Choosing SEO Friendly Website Domain
2. Knowing SEO Tactics & Methods
(i) White Hat SEO
(ii) Black Hat SEO (Never ever use these gray tactics)
3. Use of SEO friendly Design & Layout
4. Optimization of Keywords, Meta Tags, Title and Anchor
5. Link Building and Mobile SEO
6. Knowing activities performed by Search engines such as crawling, indexing, processing, calculating relevancy and retrieving results
7. On-Page and Off-Page SEO
8. SEO Copywriting, etc
SEO is one of the most evergreen Digital Marketing types that help businesses enjoy great recognition in front of their target base and the needed authority and reputation in the eyes of Search Engines as well.
3. Social Media Marketing (SMM)
Social Media Marketing is from the youngest and most popular types of Digital Marketing that help marketers advance their brand image in a most powerful and trendy manner.
SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.
In addition to these, there are niche networks, discussions, forums, dynamic blog groups and the places wherever two-way discussion happens comes under the radar of Social Media Marketing.
Creating and distributing quality content in a well-targeted manner is the base of successful SMM campaigns.
Types Of Facebook Ads
(i) Photo Ads
(ii) Video Ads
Types Of LinkedIn Ads
(i) Display Ads
(ii) Sponsored InMail
(iii) Sponsored content
(iv) Text Ads
(v) Dynamic Ads
Types Of Twitter Ads
(i) Promoted Tweets
(ii) Promoted Account
(iii) Promoted Trends
Types Of Instagram Ads
Types Of Snapchat Ads
(i) Snap Ads
(ii) Sponsored Geofilters (for larger companies) or on-demand Geofilters (for smaller brands)
(iii) Sponsored lenses
Do you know?
More than 40% of digital consumers use social networks to research new brands or products.
4. Email Marketing
Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.
Email Marketing includes the best ways to establish deeper relationships with a wider audience through Relationship Marketing for the nominal cost than your total spends on traditional media.
Via Emails, you can enjoy 6 times Click-Through than Tweets.
The Digital World incorporates 3 times more Email Accounts compared to Facebook & Twitter combined.
Goals of an Email Marketing Campaign are:
(i) Driving new signups for specific products and services
(ii) Creating new and powerful leads for your sales team
(iii) Targeting more attendees for your event in a result-driven manner
(iv) Converting more leads for your cause
Steps that You Need to use To Run Email Marketing Campaigns are:
(i) Know the components of Email Campaigns
(ii) Know ways to get permission for Email Sign Up
(iii) Use effective Email Marketing Content & Landing Pages
(iv) Avoid being scammed and black-listed
(v) Use best Email Automation Tools
(vi) Do Segmentation and utilize Email Marketing Metrics
(vii) Use Email Marketing Follow-Ups
Different Email Marketing Components that You Can Use are:
(iii) Event Invitation
(iv) Marketing Offer
Email Marketing is advisable for all kinds of businesses as it is highly cost-effective and considered as the best type of Digital Marketing that ensures the best conversions.
5. Content Marketing
Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content.
Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. According to Copyblogger:
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.
Things To Pay Heed To When Making A Content Marketing Plan
(i) Your target audiences
(ii) The problem your Content is going to solve
(iii) USP of your Content Marketing Campaign
(iv) Possible Content Marketing formats you can use
(v) Possible channels to publish and share your content
(vi) Awareness about Content Management System, content creation, curation, and publication
Best Content Marketing Techniques
(iii) Podcasts & Webinars
(iv) Workbooks & Templates
(v) Landing Pages
(x) Social Media
5 Steps To Do Content Marketing
(i) Define your goal and conduct a persona research
(ii) Determine a Content Management System & brainstorm content ideas
(iii) Know which types of content would be the best fit for your Business
(iv) Start a blog and post at least once a week
(v) Publish and manage your content
Content is the base of all types of Internet Marketing and having a proper Content Marketing Strategy ensures better creation, channelization, and conversions for a business.