What is Black Hat SEO?

It  is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines.

Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Keyword Stuffing

Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add no value creates a bad experience for users. It may also cause your page to rank for irrelevant queries.

“We are in the matter of selling outbound showcasing programming. Outbound promoting programming is the thing that we sell. In the event that you are considering getting outbound showcasing programming connect with one of our outbound promoting programming specialists.”

the practice of inserting a large number of your targeted keywords into the text on a given webpage, so much so that the content appears unnatural. It’s when a given page of text goes from easy to read and understand, to unnatural to read and hard to understand due to the same keywords being repeated over and over again. Search engines look to provide users with content that is helpful to them and that answers their questions – so web copy that lacks substance, and instead just mentions your keywords repeatedly without providing value to the reader, is not helping search engines meet their goal of providing the highest quality results to users, nor does it help users find the info they need.

Buying links – with links being one of the top two ranking factors in google’s algorithm, having a high quality, extensive backlink profile plays a major role in how well a website will rank in search results. However, you should beware of any business offering to buy you backlinks to your site, and you should never purchase links in general. Google has items in place to detect purchased links,and if they do find your site guilty of having purchased backlinks your site could be penalized as a result.

Google explain

  • Lists of phone numbers without substantial added value.
  • Blocks of text listing cities and states a web page is trying to rank for
  • Repeating the same words or phrases so often that it sounds unnatural.

Is black hat SEO really that bad?

Yes. Using black hat seo tactics can get your website banned from search engines. As search engines get smarter and smarter at picking up on spammy and unethical SEO tactics, it becomes increasingly risky to be employing these practices. While you may achieve some limited, short term success in the form of a boost in rankings or traffic to your site, those results will be short lived as Google can go so far as to de-index you for these practices. That will devastate your rankings, web traffic,and potentially even your business itself. The only way to truly improve your web presence and drive increased leads, traffic, and rankings for your website, is to do it the white hat SEO way, which takes time but is well worth the results.

Know the Red Flags to look for:

Reporting – do they send regular reports? What source is the data coming from? If the data source is unclear, then how can you be sure the information they are giving you is actually accurate? our  tip is to look for agencies that use google analytics, because it is one of the most accurate data sources out there.

Transparency – are the transparent in the work they complete? Or do you feel in the dark as to what it is they are actually doing for your site? If you don’t know what’s being done to your site, remember that ignorance is not necessarily bliss. You might not care now while you’re results are great,but if you’re penalized by google in the future you’re going to have kicked yourself big time for not paying attention to the tactics being used on your site.

Black Hat SEO Techniques to Avoid

. Unrelated Keywords

. Keyword Stacking and Keyword Stuffing

. Tiny Text, Hidden Text, and Hidden Links

. Cloaking

. Bait-and-Switch or Page Swapping

. Duplicate Content or Mirror Site

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