Final Friday, Could 29th, Yoast celebrated its 10th anniversary, and we invited everybody to hitch us! And what higher strategy to rejoice than with an superior, interactive webinar? We had a number of talks, Q&As, stay web site opinions, all with hundreds of search engine optimisation ideas, insights and sensible recommendation. After all, we perceive that not everybody might be part of the stay webinar. So, right here’s a fast recap of the classes, plus the hyperlinks to all of the movies, so that you don’t must miss out!
Questioning what you’ll study from the talks on this webinar? Right here’s an instance of somebody’s takeaway from one of the classes:
Fairly cool, proper? Listed below are all of the movies, so let’s dive proper in!
Joost on 10 years of search engine optimisation for everybody
Bear in mind what your world regarded like in 2010? Joost takes you on a visit down reminiscence lane and exhibits you some highlights of the previous 10 years. What did Google (actually) appear like again then? And the way did this search engine evolve? But additionally: what didn’t change? Tons of recommendation we gave 10 years in the past, nonetheless stands at present. How’s that potential? Joost walks you thru 10 years of Google and Yoast!
Plus, if you wish to have a peek at Joost’s first official Yoast desk in his attic 10 years in the past, it’s essential to watch this video:
Marieke on the significance of readability
On this speak, Marieke explains why we really feel readability is vital for each your customers and your search engine optimisation. She offers a couple of helpful ideas to enhance the readability of your textual content and offers an perception into the readability evaluation of our plugin. So, are you interested by why we’d not suggest our plugin to literary heroes equivalent to Dickens and Shakespeare? And what we web site house owners can all study from kids’s books equivalent to The Very Hungry Caterpillar? Watch the video to seek out out:
Three parallel stay web site opinions
Reside web site evaluation – Technical search engine optimisation
Ever wished to see how specialists choose aside web sites to supply recommendation on technical search engine optimisation? Right here’s your probability! Joost de Valk and Jono Alderson deal with three web sites — a horse ranch within the US, a store making artisan leather-based baggage and a self-help web site —, and provide you with a boatload of ideas to enhance these websites. You’ll get insights into worldwide search engine optimisation, crawling, web site construction, taxonomies, schema enhancements and much more. Go test it out!
Reside web site evaluation – Consumer expertise (UX)
What do clear call-to-actions, readable fonts, an intuitive design, helpful movies, and high-quality copy all have in frequent? They’re important for a superb consumer expertise in your web site. On this webinar, Michiel, Thijs, Annelieke, and Judith stroll you thru a pair of web sites and level out some frequent UX points that occur on many websites and which you’d wish to stop on yours. After all, they’ll spotlight the good issues about these web sites too! In want of some examples of what (not) to do in terms of the usability of your web site? Examine this out:
Reside web site evaluation – search engine optimisation copywriting
Throughout this evaluation, Marieke, Willemien, Edwin and Fleur, talk about the content material of a couple of totally different websites. And though the suggestions they provide is particular to those websites, these might be very useful for any web site proprietor on the market. So watch their evaluation if you wish to know why it’s so vital to maintain a aim in thoughts whilst you write, how web site construction may help your guests and what our opinion is on inventory pictures:
Jono on tips on how to use schema to construct your model and increase authority
Our resident search engine optimisation wizard Jono Alderson has been advocating the use of schema structured knowledge for over 10 years. Over the years, structured knowledge has been getting extra and extra vital, however not likely simpler to implement — though the outcomes of implementing it might probably get you nice rewards. However why is Google pushing this so arduous? And the way does the Yoast search engine optimisation schema structured knowledge framework match into this story? Hearken to Jono clarify why this subsequent frontier is now inside attain for everybody. You can too learn how Yoast SEO makes implementing structured data a whole lot easier.
That’s it for this webinar – keep tuned!
That’s it for this recap! We hope you loved it and acquired some nice takeaways in your web site; we actually had an superior time with all of you! This positively received’t be our final webinar, so regulate Yoast.com, social media, or simply join our e-newsletter to be the primary to know!